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Dynamic Video Marketing Trends

Dynamic Video Marketing Trends

Updated:  Apr 19, 2024
Created:  Mar 8, 2024
Time to read:  4 min

The realm of video marketing is an ever-evolving landscape, continually morphing with the winds of technological advancement and the expanding horizons of diverse markets. While its roots run deep, the tendrils of innovation constantly push forth novel trends, reshaping the way businesses engage with audiences.

In this dynamic arena, opportunities abound for enterprises to connect with prospective customers and bolster their bottom line. Yet, failing to stay abreast tends of advertising, one risks consigning to the sidelines of opportunity, where potential leads slip through the cracks and revenue remains untapped. In this guide, we give you tips and present marketing trends that stay relevant in 2024 to create product videos.

1. AI for all aspects of video marketing

Harnessing the power of artificial intelligence (AI) is the latest frontier in the realm of video marketing innovation. AI has entrenched itself across various marketing domains, spanning from content promotion to online commerce, and now extends its reach to video marketing endeavors.

AI Implementation Benefits

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Enterprises are increasingly turning to AI-driven tools to streamline every facet of video creation, leveraging these advancements to amplify their video output. Innovations like Synthesia - the successor of the prompt-to-image feature (Photoshop) exemplify this trend, enabling users to input textual descriptions and seamlessly generate video content.

This burgeoning trend proves particularly advantageous for small businesses or individuals grappling with constraints of time and resources. By embracing AI-driven solutions, they can effortlessly integrate dynamic video content into their marketing strategies as needed.

AI Implementation Guidelines

Experiment with various video generative tools to identify the most suitable for your requirements. Incorporate generative videos across social media platforms, blog posts, and other digital channels. Exercise vigilance in content curation, exercising meticulous editing especially when employing AI-driven tools.

2. Continued emphasis on CTV and OTT ads

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Connected TV (CTV) refers to television sets connected to the internet via devices like smart TVs, gaming consoles, or streaming media players. CTV allows viewers to access streaming services, apps, and on-demand content directly on their TV screens (Smart TVs, Roku, Apple TV, Amazon Fire TV).

Over-the-Top (OTT) encompasses content delivered over the internet, bypassing traditional distribution channels like cable or satellite. It provides viewers with access to a wide array of content, including movies, TV shows, and live broadcasts, via internet-connected devices (Netflix, Hulu, Disney+, YouTube).

CTV and OTT Features

Both CTV and OTT platforms offer robust targeting capabilities, allowing advertisers to reach specific audiences based on demographics, interests, and viewing behaviors. CTV and OTT ads enable interactive and immersive ad experiences, fostering greater engagement compared to what traditional television advertising has in use. These platforms provide comprehensive analytics and measurement tools, offering advertisers insights into ad performance, viewer engagement, and ROI.

The increasing prevalence of CTV and OTT advertising underscores the shift towards digital-first marketing strategies. As consumers increasingly embrace streaming platforms for their entertainment needs, advertisers are compelled to adapt their approach to reach audiences where they are most engaged. Dynamic video solutions encompass leveraging these emerging platforms to deliver personalized, contextually relevant video content to targeted audiences, thereby maximizing engagement and driving results. Integrating CTV and OTT advertising into a comprehensive video marketing strategy enables brands to capitalize on the growing popularity of streaming media and connect with consumers in meaningful ways.

3. Cross-platform marketing strategies

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In the current landscape, adopting an omnichannel marketing approach is imperative. While maintaining a presence on every social platform or crafting unique emails weekly may not be necessary, diversifying your outreach strategies is essential – including within trending video marketing.

This evolving trend emphasizes the creation of adverts videos tailored to various platforms and the repurposing of content across channels. For instance, maximizing engagement involves not only crafting content for TikTok but also sharing it on platforms like Instagram Reels.

Irrespective of the channels you select, the key lies in simultaneous engagement across multiple platforms. Now is the time to pivot towards a multifaceted approach, ensuring your message resonates across diverse channels concurrently.

4. Short-form video marketing

Researching for video marketing trends shows that short-form video content is here to stay for a long time. Catching attention in less than five seconds, this format has become inevitable from a marketing standpoint. The main benefit here comes from the format name, as people tend to lose attention pretty quickly these days, which short-form contend does not allow, basically. A one-minute video could be packed with effects and transitions that set trends on YouTube Shorts, Reels, and TikToks can skyrocket one’s video in the blink of an eye, which turns out a huge benefit for marketers who can adapt their product under these conditions and format regards.

5. Silent videos

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For the average person, video is always associated with audio. By engaging both senses simultaneously, you exert a comprehensive influence on someone interested in visual content. However, there's one issue here – it's not always convenient to watch and listen at the same time. Public or noisy places aren't the best environments for sound, especially if you don't have headphones with you. That's why silent videos hold a special place in trends, addressing the issue of sound accessibility while effectively conveying information visually, just as efficiently as other formats. No matter how strange it sounds, this could be a valuable niche for enterprises looking for success elsewhere but more popular trends.

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Author

Editor with 15 years of experience and enthusiasm about the digital video industry. Managed video editing processes for projects with billions of views and created flagship video products from idea to successful launch. He reads over 40 books a year and travels extensively.

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