Transitions Effects Articles Author Contacts About

What Should Be Your Preferred Instagram Video Format?

What Should Be Your Preferred Instagram Video Format?

Updated:  May 27, 2024
Created:  Apr 13, 2024
Time to read:  3 min

If you're creating videos for Instagram, chances are you have the rights to the content you regularly use. However, it's important to note that there are specific video formats that cannot be altered or substituted. This difficulty exists because the creators of the application have established fixed dimensions for video uploads, which are initially restricted in size.

For beginners, it's advisable to carefully consider before diving into content creation using a phone or specialized camera. Therefore, before you start filming your videos, we suggest watching tutorials discussing tips for Instagram video sizes. Only after familiarizing yourself with these recommendations should you set the appropriate dimensions and select the best format for your ongoing video production.

Which is the Best Audio File Format for Videos?

Many audio formats are available, including those that can be adjusted after shooting the video. However, for optimal sound quality on Instagram, it's recommended to consider AAC (Advanced Audio Coding) with an mp4 extension. This format offers high-quality audio reproduction, capturing the full spectrum of sound. Size is an important factor in Instagram video specifications, as the platform restricts the upload of overly large videos. AAC audio format conserves space efficiently, making it a preferred choice for video audio. While other formats can also be used for Instagram videos, it's essential to ensure they meet the platform's requirements and offer comparable quality to AAC.

What Should Be Your Preferred Instagram Video Format? — Photo №1

It's essential to make sure you stick to the recommended Instagram video specifications, which align with standard developer requirements and the platform's intended use. When shooting videos, it's advisable to match the orientation to the platform's typical format. For instance, if you're shooting vertical videos, uploading a horizontal one may appear odd, although it's rarely done. The primary size standards for Instagram videos are 1080 × 1080 pixels or 1920 × 1080 pixels (horizontal if necessary). By setting these dimensions in your phone or camera settings before recording, you can ensure your video adheres to Instagram's specifications. If you forget to do this and already have a fully filmed video, Instagram will likely trim it automatically to fit its frame. However, this auto-cropping feature can lead to unpleasant situations where parts of your video may be cut off and not displayed in the main frame.

7 Tips to Leverage the Power of Instagram Videos

What Should Be Your Preferred Instagram Video Format? — Photo №2

There are some tricks that can help you create a cool video, and here are 7 tips to help you with it.

  1. Use effects and transitions — incorporate eye-catching effects and transitions to captivate your audience and keep them engaged throughout the video.
  2. Choose trending music — pay attention to popular music trends and incorporate them into your videos to resonate with current interests and preferences.
  3. Experiment with video formats and sizes — surprise your viewers by utilizing unconventional video formats and sizes, such as widescreen 16:9 videos with high bitrates, to enhance the visual appeal.
  4. Leverage hashtags — utilize relevant hashtags to increase the discoverability of your videos and attract a broader audience who are searching for content related to specific keywords.
  5. Engage directly with your audience — create a sense of connection by directly interacting with your audience through video, such as answering questions or addressing comments, to enhance engagement and build rapport.
  6. Follow trends — stay updated on current trends and incorporate them into your content to capitalize on popular topics and increase visibility within your target audience.
  7. Collaborate with others — collaborating with other creators or partnering with brands can broaden your reach and introduce your content to new audiences, leading to increased attention and engagement.

Instagram video specs used by celebrities

What Should Be Your Preferred Instagram Video Format? — Photo №3

Popular individuals often utilize the same video resolutions as ordinary users. The key difference lies in the quality of their footage, which can vary due to several factors. Besides, they might shoot with top-of-the-line cameras and upload videos with high bitrates, resulting in superior image quality. However, you can achieve similar results by investing in good lighting and leveraging popular online applications to enhance your videos. With the right tools and techniques, you can elevate the quality of your content to rival that of popular influencers.

How Instagram video specifications can change your reach

If you consistently create videos and are open to experimenting with resolutions, you're more likely to gain popularity. By exploring unique resolutions or introducing unseen video formats, you have the potential to make a significant impact and spark a new trend. Don't hesitate to step out of your comfort zone and challenge yourself to create innovative and distinctive content.



Editor with 15 years of experience and enthusiasm about the digital video industry. Managed video editing processes for projects with billions of views and created flagship video products from idea to successful launch. He reads over 40 books a year and travels extensively.

Download VJump
Create impressive video effects/transitions for TikTok without video editing skills!
Download RetouchMe
Edit your photos in just a few clicks and get impressively realistic retouching!
For TikTok influencers
Impressive effects for TikTok
Create videos with special effects like social media influencers!
42 Reviews
Learn more
Our other products:
For mobile retouching
Before/after example
Transform Your Silhouette with RetouchMe
15570 Reviews
For commercial photographers
Retouching for Professional Photographers
Enhance your commercial photos with professional retouching!
Learn more
Related Posts
Download now for impressive video effects!