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What are Instagram Stories?

What are Instagram Stories?

Updated:  May 27, 2024
Created:  Apr 13, 2024
Time to read:  4 min

Instagram stories serve as a vital tool for influencers and celebrities, giving them a platform to share fleeting moments through videos or images that remain visible for 24 hours. While some may question the brief duration, it serves to capture and convey emotions and events from the previous day. Particularly memorable moments can be archived on top of current updates and adorned with captions to make sense of the event. Accessing Instagram stories is effortless, and requires just a single click. For new Insta stories, users can simply click on the user's icon or avatar on the profile page of a friend or acquaintance.

How to post an Instagram Story

Publishing a story on Instagram requires a few steps and an understanding of the platform's features. Firstly, you have the option to share either a photo or a video. For photos, select the desired image and position it accordingly. You can also apply filters or add text captions as needed. If sharing a video, you can utilize the sound cleaning function to remove the audio track if desired. To upload your story, click on the “plus” button located on your profile icon, which can be found either on the main feed or on your profile page. This icon is typically situated in the upper left corner of the screen. Once you've selected your content, upload it. Depending on your internet speed and the file's quality, your story should be ready for viewing within approximately a minute.

How to check your Instagram Story views

What are Instagram Stories? — Photo №1

A handy feature for analytics is tracking the number of views on stories because these viewers are typically the most engaged and potential customers. To check the number of views, follow these simple steps. Firstly, go to your story and swipe up to access the list of viewers. This list contains the names of those who have viewed your story. It's important to note that this viewing Instagram history is only stored for the first 24 hours while the story is active, so prompt analysis is advised. Additionally, you can see who liked your story from this list. However, this information is visible only to you, and you cannot view the number of views from other users' stories.

How to schedule Instagram Stories

To schedule posts for a specific hour and time, you can use the Instagram story scheduling feature. Although it may seem straightforward, you'll need to access the advanced settings panel and select the date and time you want your story to be published. This can be particularly helpful during a long trip or for convenience, as it streamlines the process of planning multiple stories to just one hour instead of repeating the process multiple times over several minutes. By making the process more cost-effective in terms of both energy and time, you can potentially increase the volume of views, which is crucial for gathering statistics and data.

How to use Instagram Stories stickers

What are Instagram Stories? — Photo №2

As we've discussed previously, aside from scheduling the timing of your story, you can also enhance the content itself. One way to do this is by incorporating stickers with various messages, which are readily available in Instagram's extensive sticker library. Additionally, you have the option to create your own stickers and add them to your stories. These stickers, which can be GIFs or static images, serve to convey emotions or visualize data, particularly in informative content. To access the sticker gallery while preparing your story for upload, simply click on the button shaped like a face or emoticon and select a sticker from the available options. You can then place it according to your preferences within your story.

How to use Instagram Story filters

Filters help enhance the appearance of photos and videos, offering options to achieve different looks. They allow you to customize your content according to your preferences without the need for makeup or an extensive wardrobe. Here's how to apply a filter specifically to your Instagram story.

Start by tapping on the plus sign icon as usual to create a new story. Choose a photo or video from your gallery. Next, tap on the face icon located at the bottom of the screen. This will bring up the filter menu. Swipe to the right or left to try on different effects and adjust their saturation to your liking. The filter menu has a huge list that you can scroll through and decide on what you require. But there is also the option to add and create your own filter or mask, which is a unique opportunity.

How to use Instagram stories

What are Instagram Stories? — Photo №3

Let's discuss why we use Instagram stories features and the benefits they offer. It's clear to popular individuals that it's all about generating traffic. To achieve this, regular content updates are necessary. This helps Instagram algorithms prioritize your posts, leading to more likes, reviews, and comments. Ultimately, this benefits the advertising industry, where bloggers vote for products and advertising campaigns provide insights for potential consumers. Overall, managing large followings involves predominantly commercial activity. However, stories can also be used to share personal experiences, such as time spent with family or with friends.



Editor with 15 years of experience and enthusiasm about the digital video industry. Managed video editing processes for projects with billions of views and created flagship video products from idea to successful launch. He reads over 40 books a year and travels extensively.

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