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Specific pixel heights and widths for Instagram landscape, portrait, and square feed posts

Specific pixel heights and widths for Instagram landscape, portrait, and square feed posts

Updated:  May 27, 2024
Created:  Apr 13, 2024
Time to read:  2 min

According to the needs of Instagram users, there are several standardized sizes for the correct use of stories and posts. For example, the Square format corresponds to 1080 × 1080 pixels, with a 1:1 aspect ratio, and is commonly used for post images.

The Landscape format is 1080 × 566 pixels (16:9), suitable for depicting various points of interest, making it ideal for sharing travel experiences on social media.

Lastly, the vertical or portrait format typically has a size of 1080 × 1350 pixels. This format is widely used on Instagram, particularly for photos of people who often utilize filters and masks.

These formats are important for audience perception and ability to comply with Instagram's cropping requirements, as there are specific Instagram photo size limitations for stories and posts.

Ideal dimensions for Reels and Stories

Specific pixel heights and widths for Instagram landscape, portrait, and square feed posts — Photo №1

If you want to imitate Rails, then you should pay attention to Instagram post size is a width and height of at least 500 pixels, with a vertical format. This is due to the specific requirements of Reels, which are short videos meant to fill the entire smartphone screen. The key is to recognize that you have the freedom to experiment with different sizes and practice until you find what works best for you. It's through trial and error that you'll discover the optimal video or story sizes that suit your needs.

As for stories, the recommended resolution is a width of 1080 pixels and a height of 1920 pixels. If you choose the correct resolution for your clips, there is a high probability that they will be displayed as you want.

How creators and businesses are using each type of post

Stories are crucial for capturing consumer attention and expanding reach. Those who view stories are typically active users who could potentially become buyers. Additionally, stories offer interactive features such as polls and reaction choices, making them engaging for the audience.

Posts, on the other hand, are typically more informative. They provide detailed descriptions of products, including composition, purpose, color, price, and even risk factors or target demographics. In essence, stories are used to promote products, while posts serve to convey information.

Reels offer a unique opportunity for brand expression, akin to mini-movies. This platform allows influencers to unleash their creativity and connect with their audience more dynamically and creatively.

Instagram post size dimensions

Specific pixel heights and widths for Instagram landscape, portrait, and square feed posts — Photo №2

Feed Posts on Instagram come in different formats. Square posts typically have dimensions of 1080 × 1080 pixels, while portrait posts are recommended to be 1080 × 1350 pixels. Landscape posts have a width of 1080 pixels and a height of 608 pixels, which makes them a little different. These same formats are suitable for Carousel Posts, the main thing is not to mix up the numbers and insert a different format.

The ideal size for an Instagram post is 1080 × 1920 pixels in a vertical format.

In Instagram Reels, the dimensions are quite different. The width should be at least 500 pixels, and the height can be 500 pixels or more.

How to choose the right Instagram post size for a love photo or video

Specific pixel heights and widths for Instagram landscape, portrait, and square feed posts — Photo №3

Depending on your requirements, you should first decide on the type of post you want to publish. Once decided, choose the appropriate dimensions based on the recommendations provided earlier. Various third-party applications can assist in cropping the ideal image, or you can manually adjust it using the built-in tools in your device's gallery. It's important to refer to the article mentioned earlier for detailed descriptions of the various formats available. Additionally, keep in mind that if you don't adjust the best size for an Instagram post yourself. Instagram will automatically crop it, which may not always be ideal, potentially cutting out essential parts of the photo or video.

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Author

IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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