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Video editing for social media

Video editing for social media

Updated:  May 23, 2024
Created:  Apr 30, 2024
Time to read:  4 min

Many people engage in video editing to enhance their videos and promote their channel. Nowadays, video editing has become a routine for every content creator, as it can completely transform the footage, add sound, and highlight specific details. Effective video editing allows you to adjust the volume, add a storyline, incorporate backgrounds, and apply other useful effects. Skill is equally important in editing, and numerous professionals offer editing services on accessible terms if you encounter difficulties with this task.

Good editing is a game-changer.

Before starting editing, it's essential to fully envision the type of video you want to create, whether it's a colorful and cheerful story or a dark, mysterious, and scary tale. Several factors can dramatically influence perception, including music, visual effects, posture, voice, and plot.

Begin by developing a strong plot, then incorporate the other elements mentioned earlier. The music should align with the plot or enhance its atmosphere. Visuals should convey essential information to ensure the overall picture and sound convey the intended idea effectively. Finally, your voice or appearance, if you appear, should be considered, paying attention to facial expressions, tone of voice, and intonation to convey the desired emotion or message.

How can I be a social media video editor?

Video editing for social media — Photo №1

Becoming a TikTok video editor isn't particularly challenging, the real difficulty lies in creating truly high-quality content. You'll need good editing software, which can range from simple video design programs to complex, professional tools that allow you to adjust every parameter. The choice of software depends on your preferences and how much time you plan to invest in mastering different effects. The first step is to create and design your profile attractively to draw in your initial viewers

1. Have a clear concept.

Each social media page has its concept, whether it's a blog, lifestyle account, business page, personal profile, and so on. The decision of what type of page to have is entirely up to you, but it's important not to mix them, as this can confuse your audience, whether they are potential customers or friends and family on a personal profile.

If your account is a personal blog, consider who your target audience should be. For example, if you are pregnant, you might focus on providing advice for young mothers, or if you are passionate about sports, your content could revolve around that theme.

Personal lifestyle blogs are especially popular nowadays because people are often curious about different lifestyles beyond their realities.

2. Think small.

In addition to the main concept, it's important to pay attention to the little details that you might overlook when creating a video. For instance, if you're talking about how much you like your new dress, it's helpful to provide specific details that others can relate to. Rather than just mentioning your liking for the dress, you can describe why you find the material pleasant and easy to care for, helping viewers understand your perspective.

Even if you notice a flaw in the dress, it won't necessarily lead viewers to have a negative opinion about it, as they tend to evaluate the overall picture rather than focusing on individual details. Therefore, it's beneficial to mention specific details to allow people to form their own opinions.

3. Cut to the chase.

Video editing for social media — Photo №2

When working on a video, you need to shoot a lot of footage, but the most challenging part is selecting the best shots. During editing, much of the material is cut, and in the final result, you see only a small portion of the work done during filming. This is done to ensure that the video's duration aligns with the optimal time for its genre. For instance, no one would watch a half-hour video about a book that can be read in 10 minutes. Therefore, it's essential to have a clear idea of the desired video length from the start to avoid issues later on.

4. Use engaging transitions.

In every video that involves editing, transitions play a crucial role in determining the quality of the content. For instance, if the video features an interview, it's important to create transitions that seamlessly blend without interrupting the interviewer or guest's dialogue. To achieve this, it's helpful to anticipate pauses in the conversation during filming so that you can plan and execute smooth transitions in the editing process. In summary, thorough planning before filming, including scripting and note-taking, helps to minimize unexpected moments and ensures a polished final product.

5. Keep it professional.

Despite how unpleasant it can be to receive hate or criticism, it's important to pay attention to these comments and use them to improve your content. However, it's equally significant not to take everything to heart, as dwelling on every negative comment can quickly demotivate you from creating videos. Instead, focus on continuous improvement and experimentation with new tools and methods of applying effects to enhance your skills and content with each new video.

What are the best video editing apps for social media?

Video editing for social media — Photo №3

Every video requires editing, but choosing the right software can be challenging. The main difference lies in the complexity and range of tools available. Beginners may find it easier to use automated video editing features like those found in Instagram Reels, which process videos based on pre-set actions within the program. However, these tools are often limited and best suited for personal use. For creating high-quality videos, professionals typically use advanced software, although these applications can be expensive and require significant time to master.

There is also a middle ground where you can use accessible tools that are easy to learn and come at an affordable price, making them suitable for a wider range of users.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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