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How to Create Explainer Videos

How to Create Explainer Videos

Discovering new information becomes a joy when it's explained in a way that truly resonates. As concepts grow more complex, the art of clear explanation becomes increasingly invaluable. In a world where attention spans dwindle, the need for not just simplicity but also brevity and entertainment is paramount. Fortunately, the skill of effective explanation is something that can be acquired by anyone.

Let us explore the foundational elements of successful explanation and how to translate this skill into video content. We'll explore what makes explanations impactful, breaking down the key components required to create engaging and concise videos that captivate audiences

What is an explainer video?

An explainer video is a short, engaging, and informative piece of content typically used to illustrate and clarify complex ideas, products, services, or concepts in a simple and easily understandable manner. These videos employ a combination of visuals, animations, graphics, text, and narration or voiceover to convey information concisely and effectively.

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Why would you make this type of video?

Explainer videos are commonly utilized by businesses, educational institutions, or organizations to introduce a new product, explain a process, teach a concept, or communicate a message to their target audience in a compelling and accessible way.

There are plenty of consultants, teachers, business owners, e-learning designers, and professionals of all sorts who add this skill set to their tool belt. When you acquire the skill of explaining, you unlock a medium that can hold whatever information you want to share with people and the world.

How to Create an Explainer Video?

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Two components are fundamental for any digital explanation: the scripts and the visual

Scripts and Visual Explained

  • The script is textual work where you decide what to say, when to say it, and how to say it.
  • What to say requires sympathy with your viewers, and you will dig into what questions people ask, and use that to design your answer.
  • When to say things – is about structuring your points in a logical order and how you say things is about language, simple sentences, active voice, and no jargon.
  • Now you have a script – a solid foundation to build the visual side on top of you. Then, turn the script into a voiceover either by narrating it into a microphone, paying someone else to do it, or generating a voiceover with a text-to-speech tool.
  • The final step is to use animations, effects, and transitions to make your points even clearer: one sentence gets one scene. What is said is what you visualize.

All this might sound like a lot but luckily some tools and templates help you to create explainer animation videos.

Explainer Video Creator Software

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As we said, there are plenty of tools out there to use while creating animated explainer videos. As such we recommend using something from that list:

  1. Animaker: allows users to create animated explainer videos using various templates, characters, and backgrounds, along with options for text-to-speech functionality.
  1. Vjump: A short form content creator’s best friend. Hundreds of templates with tutorials on how to record your performance including transitions and effects to stand out. If you want to include live video with effects and transitions on top of the animations - this tool is worth trying.
  1. Moovly: A versatile platform to create explainer videos with customizable templates, animations, and a vast media library
  1. Biteable: Biteable offers a simple drag-and-drop interface with pre-built templates and a library of animations, footage, and music to create professional explainer videos.
  1. Powtoon: Powtoon offers a user-friendly interface with a wide range of templates, characters, and animations to create engaging explainer videos.

If you have editing experience, then you can learn such comprehensive software as Adobe Premiere Pro to create a good compilation and manage your video track. Adobe After Effects is to create stunning effects manually or by using assets and plugins to extend your workflow to another level. These programs have been used by professional video makers and offer an array of tools that may take a lot of time to learn, so you have to be dedicated. However, if you want to keep it simple, you may also use one from the list.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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