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A detailed 2022 guide on how to use TikTok for business

A detailed 2022 guide on how to use TikTok for business

Currently, many people around the world are thinking about creating social pages. Firstly, this idea seems attractive because millions of people have already registered and used all the possibilities of the Internet every day. It is worth noting that each person has their interests in creating a page. Someone who wants to promote their personality and become a popular blogger , or just has a desire to observe the life of their friends or family. And there are a certain number of people who want to promote their business using TikTok or Instagram, so in this article, we will talk about how to learn how to use TikTok to grow their business step by step.

Get a TikTok business account

To develop and popularize your business on any social network, require going to create not just a page for an ordinary user, but a business account. Therefore, before creating a page, you need to pay attention to the PRO account tab, which implies a business account. Many people think that need to pay for such functions, but in fact, this most useful feature is free, like all the settings in your account.

To enable this mode, require going to the “Settings and privacy” column, then go to “Account management” and “Connect a business account”. That's all, in just a couple of clicks, from a simple page, you got an account on which you can find out detailed information about each action.

Create a TikTok strategy

After you have created a page and turned it into a business account, and need to think over the strategy with which it will promote your content or products. Need to understand that for each product there is a unique approach that will work under certain conditions. It is very important to choose the right targeted advertising, which will be aimed at the right audience. If you are a manufacturer and want to promote the production of quality pet food, it will be good if the ads are viewed by people who have them. This is how advertising that targets the right audience works, so you need to take this into account when creating your strategy.

Post-TikTok videos at the best time

After you have done all the previous steps, need to understand that just posting ads or your videos is not enough. Think about the fact that time is a very significant aspect that needs to listen to. If it’s morning now, then people are going to work or study, and there will be no point in posting the video because no one cares, or rather, simply time.

But after working hours, when all the people are already at home, they just want to relax and watch interesting videos on TikTok. Therefore, it is worth posting your clips at a time when the maximum number of people will be in the application at the moment. And with this, the analytics that is present on the business account that has already been enabled can help you.

Optimize your TikTok profile

A detailed 2022 guide on how to use TikTok for business — Photo №1

It has already been discussed that timing and strategy are very important when spreading your business and products. But need to include in your strategy the optimization of your TikTok account, and firstly the appearance of the page. Even if your videos or ads are made by professionals and have attracted a lot of people, with an ugly page design, many people simply will not stay with you for a long time. It is worth taking and thinking through each of your future steps so that people would definitely pay attention to your products or business, and not just look and leave, but stay.

How to manage TikTok business account

There is nothing complicated in managing a professional account or something that a person simply cannot understand. Thanks to the creator, when creating this account, a person is given all the explanations for its use, the main plus of this function is the ability to view detailed information about your videos.

Besides, from which country do more people watch your clips or ads, and how long do people spend on one or another interval of the video? There is also information about the gender of a person, this is also very important if you shoot beauty content, and need to understand who is watching you. Therefore, to manage a business account, you do not need a lot of effort, just need to open statistics or other information with one click on the detailed information button under the video.

Create content people want to watch

A detailed 2022 guide on how to use TikTok for business — Photo №2

A woman who wants to promote her cosmetics understands that she needs to shoot videos that will show how high quality her cosmetics are. Similarly, a person who sells his house modeling services will show how beautiful houses he has designed. This is said to the fact that you need to understand what kind of content your unique audience needs. You can’t shoot everything just for what it is, just carefully monitor what people are interested in now, and adapt to different trends. It is this approach to creating content that will bring numerous views and subscribers who will appreciate your diligence.

Applications for adding effects and transitions

Everyone noticed for themselves that when watching a video on TikTok, you can scroll through the feed for a very long time and forget every video you watch in just a minute. But there are videos that not only catch the eye of many people but also attract them, so you want to keep this clip. And everyone agrees that these videos are based on high-quality effects and transitions that are used by the authors these videos.

Nowadays, many useful applications can do all the work for you and add everything that was said to your video. Foremost, these applications give a lot of tips that will make it easier to create your videos. The second and most important advantage is that you don't have to do anything manually like a few years ago. You just need to select a cool effect, and it will be automatically added, this is what makes these applications super popular in our time, thanks to their simplicity and ease of use.

How to attract an audience and increase the number of subscribers

There are many tips on how to get numerous views and subscribers that are given by completely different people, but comprehend that everyone has their way. And simply by repeating exactly after another person, you may not be able to do the same and get the same popularity. But no one denies that you need to follow and perform the most important actions such as optimizing your account. To get viewers, you need to show content that will attract their eyes, and to keep them on account, make a beautiful profile cover. Using these rules, you can step by step attract the eyes of many people, the most significant thing is not to give up halfway through and go to the end.

A Few Important Points of Business Account TikTok

A few people know about the most useful features that can be obtained after you create a TikTok business account. Also, need to understand that TikTok is not the only social network, and sometimes need to redirect traffic, which your professional account can do. In addition, comprehend that after redirecting your viewers to Instagram, for example, they will need to be kept not only there, but also on TikTok. Because it is very difficult to keep your subscribers for a long time, so you should choose the right areas to promote your content using your business account.

Analytics which makes it easier to work on TikTok

Many people are still arguing and pushing the topic of TikTok business account vs personal account. But people who have already checked the work of a PRO account understand that its most important part and function is analytics.

With the help of analytics, a person can understand what kind of audience is watching him, and this is not just ordinary information, but the most essential data that can change the course of business for a large company. If you can’t promote something on TikTok, it is analytics that can help find that invisible problem that interferes with the promotion of content or goods.

Conclusion of using Business account TikTok

Several conclusions can be made clear after you read about the benefits of a TikTok business account. The first and most critical thing to understand is the functions that this account will provide you, it is these useful things that will be able to increase views by numerous dozen times. With the help of analytics in connection with a beautiful profile and a well-thought-out strategy, it can get a huge audience that will help promote your business and product around the world. It is with the help of a business account that you can solve many problems that previously seemed unsolvable.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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