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When is the best time to post on Instagram?

When is the best time to post on Instagram?

Published:  07 May 2023
Updated:  31 May 2023
Time to read:  3 minutes

For those utilizing Instagram as part of their business strategy, determining the optimal time to post may be a common concern. Sharing content at an appropriate time can increase the likelihood of it being viewed by a larger audience, thus contributing towards achieving marketing objectives. To aid you in this, here are some helpful tips.

Does Posting Time on Instagram Really Matter?

Yes, posting time on Instagram does matter. Your audience is more likely to be active on Instagram at certain times of the day and week. And if you can post when they're most active, you're more likely to get engagement.

When is the Best Time to Post on Instagram in 2023?

If you compare it with previous years, you can see that the difference in time, which is the best time to post on Instagram, has not really changed, you can say the same about the next one. According to observations, we can say that there are more views if you post your video in the morning at about 9 o'clock it is the ig best times to post, and the evening around 5 p.m. to 6 p.m. While weekends tend to have higher engagement rates in the afternoon around 2 p.m. to 3 p.m.

The Best Time to Post Reels on Instagram

When utilizing Instagram Reels for business promotion, the optimal time to share content may vary somewhat. According to some reports, the best time to post Reels is around noon. On weekdays, tend to have higher engagement rates in the early evening around 7 p.m. to 8 p.m.

The Best Day to Post on Instagram

Typically, Wednesdays and Thursdays observe the greatest engagement rates on Instagram. Nevertheless, the ideal day for posting on Instagram could differ based on the unique audience and niche. If you want to use your own example to check what time is the best for posts, then you can simply upload a video and watch the asset at different times of the day. If you do everything right, then your videos will fall into trends.

When is the best time to post on Instagram? — Photo №1

The Best Times to Post on Instagram by Day

According to the information that is on the Internet, it turned out to calculate what time is the best. So here are examples of when you should upload your videos to the network.

  • Monday: 6 a.m., 10 a.m., and 10 p.m.

  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.

  • Wednesday: 7 a.m., 8 a.m., and 11 p.m.

  • Thursday: 9 a.m., 12 p.m., and 7 p.m.

  • Friday: 5 a.m., 1 p.m., and 3 p.m.

  • Saturday: 11 a.m., 7 p.m., and 8 p.m.

  • Sunday: 7 a.m., 8 a.m., and 4 p.m.

When is the Best Time to Post on Instagram by Location?

Also, sometimes people wonder when is the best time to post on ig, if the audience lives in a different time. In fact, everything is simpler than it seems, because you just need to see what time the audience you want to reach has and upload the video according to the time they have. Also, by Instagram Insights, you can identify the location of your followers and accordingly modify your posting schedule.

How to Find Your Unique Best Time to Post on Instagram

But you need to be aware that there is no ideal option that will work one hundred percent. You need to carefully monitor how your audience is watching you and when exactly it is the most active. This is how you know when is the best time to post a video.

Frequently Asked Questions

Q: Is it necessary to post at the same time every day?

A: It's not necessary to post at the same time every day, but it's recommended to post consistently and at the best times for your audience.

Q: Can I use scheduling tools to post at the best time?

A: The various programs that planners represent are designed specifically for this, so the answer is yes.

Post at the Best Time, Every Time

Through the utilization of the aforementioned tips and tactics, you can ascertain the most suitable periods for posting on Instagram in 2023, thus ensuring that your content reaches the maximum number of individuals within your intended audience. As said earlier, if you want to understand really the best time to post, the best thing to do is just test it with your audience. Post videos at different times and watch how people react to them.

Best time to post on Instagram by day

As a general rule of thumb, posting during off-work hours and on weekends tend to yield higher engagement rates. It's essential to use Instagram Insights or other analytics tools to determine your unique best times to post for maximum engagement and reach.



Editing director with 15 years of experience; enthusiast of the Digital Video Industry; managed the video editing processes for billion-view projects; has built flagship video products from scratch to successful launch; reads over 40 books a year and travels actively.
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