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Instagram Reels vs TikTok

Instagram Reels vs TikTok

Updated:  May 27, 2024
Created:  Apr 13, 2024
Time to read:  4 min

Sometimes, when creating content, a person has to choose a social network for themselves, and the choice is often not quite obvious. You can increasingly hear about the choice between TikTok or Instagram Reels from users who want to start their journey of creating content on the Internet. The first difference between Reel and TikTok is their original purpose of social networks for one or another format of content creation.

TikTok is a social network created for vertical videos that take only 15–30 seconds. On the contrary, Instagram was created for maintaining your page and communicating with people directly through photographs. Therefore, the new update with the subsequent addition of Instagram shorts attracted people to Instagram and made them consider whether to decide TikTok or Instagram.

An Overview of Instagram Reels

Instagram Reels is a recent update that introduced a separate section to the social network where users can watch vertical videos similar to TikTok. The primary distinction between TikTok and Instagram is that while Instagram added this feature as an innovation, on TikTok, it's the main unique feature. As a result, with the introduction of this function on Instagram, many people became interested. Simultaneously, developers began supporting content creators a great deal, refining features along the way. Over time, creating and editing videos on Instagram became much easier and more convenient compared to the original version. Thanks to the user-friendly tips and features that have been introduced, even the newest users who have never created such content can easily navigate the platform.

An overview of TikToks

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TikTok emerged in 2016 and has since gained remarkable popularity, with billions of people logging into the application daily to watch videos. The platform has established its own unique style, demonstrating that short vertical videos can easily capture people's attention and become viral. Consequently, many large corporations have tried to incorporate this type of content into their own applications. Companies such as Instagram and YouTube didn't hesitate to follow suit, adding the ability to create vertical videos in a separate tab. The primary distinction between TikTok and Instagram Reels is that TikTok boasts a more active audience that is already accustomed to the platform.

Do you really have to choose?

If you find yourself struggling to choose between TikTok and Instagram, consider various factors. Firstly, recognize that creating content can be challenging. Before shooting a video, it's essential to have a clear understanding of what you want to convey and how it will resonate with your target audience.

However, if you're new to content creation, simply give TikTok or Instagram a try. If one doesn't work out, there's no harm in exploring the other social network. Experimentation is key to finding the right fit for you. Trending reels can be created on any platform, captivating and interesting content will attract attention regardless of the platform.

6 key differences between Instagram Reels and TikTok

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Numerous distinctions highlight the significant differences between Instagram Reels and TikTok, which we've categorized into 8 points.

  1. Creation and Initial Goals — Instagram and TikTok were created with different purposes in mind. Instagram's original intent diverged from TikTok's exclusive focus on vertical video creation.
  2. Audience Reach — TikTok boasts a distinct user base compared to Instagram, leading to differences in audience demographics.
  3. Video Creation and Editing — Proficiency in creating videos on TikTok may not directly translate to Instagram due to differences in video creation and editing tools. Watching instructional videos can help users transition between platforms.
  4. Music Selection — TikTok offers more flexibility in music selection, allowing users to upload their own music for creative expression, unlike Instagram.
  5. Algorithm Differences — TikTok and Instagram employ different algorithms. TikTok utilizes separate tabs to curate content based on user preferences, while Instagram's approach may feel unfamiliar to users.
  6. Monetization — Both TikTok and Instagram offer opportunities for monetization, but the paths to becoming a partner and achieving monetization goals may differ between the platforms.

Instagram Reels vs TikTok: FAQ

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How to find a particular video on different social networks?

To find the topic or video you need on TikTok, just click on the page for you and find what you need there. And on Instagram, you need to go to the search and search by hashtag or name in the search bar.

Where do more people watch videos on TikTok or Instagram?

As for where more people watch videos, currently, TikTok sees more active viewership with a larger user base. However, the number of views your videos receive ultimately depends on your content's quality.

Is it possible to post videos on two platforms at once?

Regarding posting videos on both platforms at the same time, it's entirely possible to do so. The cross-platform content distribution between TikTok and Instagram is not restricted and may even enhance your visibility and follower engagement.

Instagram Reels vs. TikTok: Our Verdict

The key point to emphasize is that over time, social networks are becoming more alike, making it easier for beginners to create content. If you're looking to start your journey as a content creator, particularly focusing on shooting vertical videos, TikTok is the platform for you. However, if you also aim to manage your account, share photos, and engage with your audience about various topics such as your brand, then Instagram would be the ideal choice.



Editor with 15 years of experience and enthusiasm about the digital video industry. Managed video editing processes for projects with billions of views and created flagship video products from idea to successful launch. He reads over 40 books a year and travels extensively.

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