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Social media trends 2022

Social media trends 2022

Updated:  Apr 17, 2024
Created:  Dec 18, 2022
Time to read:  3 min

Global trends are constantly changing, and we can say that social networks have now become as popular as ever. And in our time in 2022, thousands of new users appear almost every day, and they need to be trained to use TikTok or Instagram. Therefore, first, you need to understand how to use the functions that social networks provide, after reading the tips that we will give you, you can understand how trends work.

TikTok continues to grow

As already mentioned earlier, people register almost every day, and TikTok has become practically the leader in terms of growth rate because there are already more than a billion people in it, and this is in just a few years. The popularity of TikTok can be easily explained, people at that time did not see content that was so short and carried so much information at the same time. It was this approach of the creators that attracted a billion people to TikTok, many people supported this type of content and began to make more and more clips almost every hour.

Brands invest more in social commerce

Everyone has long known that popular brands cooperate with many popular bloggers who have millions of subscribers, through advertising they get a mutual benefit. The company receives an increase in customers and brand popularity, and the influencer gets into social trends and receives a salary that the company pays him. With the help of such advertising, global brands receive worldwide fame as well as the people who advertise them, for example, Cristiano Ronaldo, who signed an eternal contract with Nike.

Brands develop a social audio strategy

It is worth saying that many companies use sound as a tool to attract attention to themselves because it is music that always attracts people the most. And we recommend that you pay attention to how popular people and companies use music to create their unique content. With the help of new social media trends, stars are attracting attention even by creating music that is becoming popular all over the world. So you should pay special attention to music when creating your video because it can promote your video to the top.

Livestream shopping transforms ecommerce

Social media trends 2022 — Photo №1

Need to understand that media trends are not only in the videos that bloggers make, but there are also trends in the streams that are held every day by many people around the world. It should be understood that the stream is content that is created on the go, and what can happen there will not happen on the video that was created according to the plot. And people have learned to earn money on streams with the help of donations that people will donate to the streamers themselves. With the help of this, streamers and companies that buy ads from them have a stable income.

Short-form videos are valued more

As mentioned earlier, TikTok has become popular because the content on this social network is very short and capacious. Literally, in 15 seconds of video, a person can fit information that will fit in 10-20 minutes on another platform. That is why TikTok is valued, so you should not create long videos that no one will watch, people will simply not be interested. Create videos that are 30 seconds maximum because 15 seconds is the gold standard for perfect videos that always make it into the 2022 social media trends.

Summing up, we can say that by creating a video on TikTok you can become not only popular, but also get paid for it, but to achieve this, you will need to go a long way. Using a diverse approach to creating your unique clips, you can fall into various social media marketing trends that will make you recognizable. Do not forget to use high-quality lighting, plot, and framing, and then you will succeed, the main thing is to love what you are doing.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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