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Instagram Stories Analytics: Every Metric You Need to Know

Instagram Stories Analytics: Every Metric You Need to Know

Updated:  Feb 23, 2024
Created:  Aug 24, 2023
Time to read:  3 min

How to see stories on Instagram

To view the Instagram story, you first need to create your account. If an account has already been created, then you need to go to the main page, which can be accessed by clicking on the button in the form of a house below. After that, on top, you can see circles on which there will be avatars of friends and bloggers who have created their own stories. By clicking on the circle of the person you have chosen, you can see a unique story that was created recently. The story is available for viewing at any time, but it will not exist for viewing forever, it can be viewed for 24 hours after which it will be archived.

How to Find Your Instagram Stories Completion Rate

Unfortunately, at the moment there is no way to watch Stories Completion Rat directly on Instagram, but you can do it yourself quite simply. Using Instagram story analytics, you can get a lot of information, and by calculating the Completion Rat, you can completely improve your content and make a trending video or photo. To calculate everything, you need to do several actions, you need to look in the analytics how many people scrolled through the story and how many looked to the end. After that, you need to divide the number of viewers by the number of people who scrolled through it, and then multiply by one hundred to get the percentage, that's how simple it is!

Understanding Your Instagram Stories Analytics

Instagram Stories Analytics: Every Metric You Need to Know — Photo №1

A beginner to understand what impressions on Instagram will need to spend a lot of time studying guides. But everything is quite simple to deal with Instagram analytics because there is nothing complicated, and you can find out everything in a few minutes. To understand and find story analytics, you need to go to your story and swipe up to open additional information. And all questions like “How to see Instagram story analytics?” will disappear because this is all the analytics that is available for Instagram stories. Using the tips that the social network itself gives, you can analyze the indicators of the story and make the next story much more attractive.

The Difference Between Reach & Impressions

Reach and display are different things that you need to understand how to distinguish, they build the main analytics of stories and can provide a lot of useful information. We recommend that you constantly pay attention to these indicators, as they are quite useful reach is the number of unique people who were able to see your post or story. And impressions are a little different, these are general impressions of your history, that is, all viewers, both old and new unique ones, will be shown in the impression's column. Development of analytics in 2023, it has become much easier to track your views and reach and use this to tailor your content to the people who watch it.

How to Track Traffic from Instagram Stories

Instagram Stories Analytics: Every Metric You Need to Know — Photo №2

To track your traffic, you need to fulfill some requirements to get the necessary functions. You need to have at least 10 thousand subscribers for the Swipe Up feature to work. It is needed to create traffic using history, by adding a link to your site or another place, and then you can track the traffic. And after a while, people will look at your story and analytics will be available, which will make it possible to understand whether people are interested and how much they clicked on the desired link.

Conclusion about Instagram story views

Summing up, we can say that analytics is a very useful thing that will come in handy for any person who creates his own stories. Many things are hidden inside the analytics, you need to understand what forwards mean on Instagram, or what an account's reached means on Instagram. Properly parsed analytics can help a person pay attention to their disadvantages and then eradicate them to achieve a better result. So we recommend that after creating a story, look at its analytics to emphasize your pluses and minuses for the future. left
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IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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