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Instagram Stats Marketers Need to Know in 2023

Instagram Stats Marketers Need to Know in 2023

Updated:  May 15, 2024
Created:  Aug 24, 2023
Time to read:  3 min

What are the Instagram user statistics?

Statistics of Instagram users is a handy tool that can help a person understand what is happening with his activity and how people react to a particular post. Without it, it would be impossible to understand what kind of person the audience is watching, or vice versa why they are not watching. In 2023, almost every person already uses Instagram follower statistics and not only, with the help of these tools, you can understand what is happening with the account in general. Statistics were created to make life easier for people who create their content, so you should not neglect it and consider it useless.

Why do people need to start using Instagram usage statistics?

The first and most important reason why a person needs to start using Instagram usage statistics is the useful information that he gets for free with this tool. With the help of information, a blogger can understand why this particular video has become so popular, and the other is not at all. Statistics can give some tips on what part of the video became uninteresting to people in terms of the number of people involved. It’s the same with the photo, if according to statistics people didn’t react to the photo in any way, then something is wrong with it and the strategy should be reconsidered.

Instagram advertising and marketing statistics

Instagram Stats Marketers Need to Know in 2023 — Photo №1

You can track statistics not only in the photos or videos that are on the page, but you can also track the advertising of your business. To generally understand whether people liked your advertisement or not, statistics on the promotion of a particular product will be used. However, you need to follow some rules to use the promotion and advanced statistics for business, because this is not the same as the statistics of simple posts. We recommend that you first create a business account and connect all the necessary functions, then start promoting yourself or your products, and then track the statistics.

Instagram Stories and Reels statistics

By creating a story or a Reels on Instagram, you can track how many people watch the video in real-time immediately after the post, simply by updating your story. To see the statistics, you need to go to your history and swipe up to go to the statistics and see who exactly and how many people watched stories or rails, it's very convenient! But there are some restrictions on opportunities and statistics if the channel is still small and does not have many subscribers. For such a page, professional statistics are simply not needed yet, because there are not many viewers. But when a person begins to develop his account and people pay attention to him, all the features of Instagram become available to him!

Instagram Stats for Business

Instagram Stats Marketers Need to Know in 2023 — Photo №2

When creating your own business, statistics are an integral part that can be very useful to understand how things are going. When creating a business account, you need to understand that if you do not pay attention to Instagram marketing stats, you can lose a lot of profit. But if you use it, you can get all the information about the viewing time of the same ad or which audience is watching the posts. By creating unique advertising for a product, you can get into trends and statistics will simply burst from notifications. And because there are a billion users on Instagram every day, the business will not be left without attention and it will be possible to promote it well.

Conclusion about Instagram use statistics

Summing up all of the above, we can say that Instagram is an excellent platform for promoting both yourself and your business, and its statistics help a lot in this. And if talk about Instagram stats are surprising, because one-seventh of the entire population of the planet is on this social network, so it’s quite easy to attract attention to yourself. To create videos that will get to the top, you need to pay attention to the statistics and use it for your purposes. The main thing is to keep track of changes in statistics and adjust your content to the people who watch it to attract even more attention.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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