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How to create Killer Product Videos on Instagram for Ecommerce

How to create Killer Product Videos on Instagram for Ecommerce

In the ever-evolving landscape of e-commerce, staying ahead of the game is vital. To maximize your impact on Instagram, you need to embrace the latest trends and stay updated with the top tips and recommendations for creating killer product videos. if you want to make your mark in 2023, you need to know how to use these trends to your advantage. That's why we're here to help you create product videos that will captivate your audience and boost your sales.

Product video Instagram

Videos have the highest overall engagement which is 38% higher than your average image post and they also receive 2 times more comments. Furthermore, Instagram is no longer a simple photo app and they are pushing Reels to compete with the short video format invented by TikTok and followed by YouTube Shorts. This comes down to choosing a way to create unique product promotional video ideas and implement them within a 60-second timeframe. Let us start with baseline ideas for video production.

How to create Killer Product Videos on Instagram for Ecommerce — Photo №1

Product video ideas

1. Start your video off with a hook that captures curiosity. You can do this by starting with a bold statement or in the middle of the action at a dramatic moment asking the question or withholding the answer.

2. Make fast-paced edits – Instagram Reels should be dynamic. They need to give a viewer a constant feeling of novelty.

3. Tell a story. The human brain is hardwired to respond to stories. Use a story to package information with emotion and let details unfold bit by bit to keep the viewers tuned in.

4. Ask yourself, what job is the video going to do for the audience? Are they going to learn something? Are they going to be entertained or feel inspired? Make sure you are providing value.

5. Look at trends on Instagram and TikTok and add your own spin. Make sure they align with your audience’s interests. Whatever you do, do not just blindly follow trends. People can spot inauthenticity or copycats miles away, so be original.

Best product styling tutorial video Instagram

How to create Killer Product Videos on Instagram for Ecommerce — Photo №2

If you have no idea how to create an Instagram product video with all the editing, it is not that hard when you have the right app to operate with. Instagram videos are supposed to be 60 seconds in length which lightens our task. Instagram Reels has a lot of tools inside that are good to start with. Open up Reels and you will see a menu pop up on the left side where you can choose from a variety of options such as Length, Layout, Effects, Audio, and so on.


Start with choosing the maximum duration, which is 15, 30, 60, or 90 seconds lengths.

Shorter reels generally have better viewer retention and engagement, so we recommend using a 15 - 30 seconds duration unless you have a specific purpose to make it longer.


As we have our duration decided, tap on the Layout tool. Change the layout to the top and bottom split where you can first fill your face saying the tip to the camera, then flip the camera and demonstrate the tip on the bottom half.


Tapping next on the bottom right allows you to edit your reels and this is where you will be able to add soundtrack and effects from the Instagram Music and Sound Library. Add text and graphics with cool effects and filters onto your clips.

How to make animated product videos for Instagram

How to create Killer Product Videos on Instagram for Ecommerce — Photo №3

If you want to go for more great product video ideas, Instagram Reels tools might not be enough. For that, we can use third-party apps that are supposed to add creativity and uniqueness to your videos. As such we recommend giving it a try to VJump application. This app was originally made for creating transitions and effects for TikTok clips, and as far as we know, Reels are just a copy from TikTok's short video format. On VJump you can choose from a variety of templates for complicated effects that will be made for you by a team of professional video editors according to a given task. So that you do not have to sit and learn for hours how to create all of that on your own and trust experienced professionals instead.

Instagram product videos NYC

How to create Killer Product Videos on Instagram for Ecommerce — Photo №4

Having a good understanding of how to present your product sometimes is not enough as you can have equipment and stage limitations in the comfort of your home. If you are looking to go beyond that level but the equipment expenses are out of your reach you can order a product video for Instagram from the NYC companies that specialize in that type of production. As such you should review Transcendent Enterprise Video Production company.

Transcend is a boutique video production company that has been working since 2004 and their main focus is to make production as painless as possible for the customer. Not a lot of production companies are flexible but Transcend is able to adjust on a last-minute request. Here you will have an opportunity to use all kinds of professional video equipment and stage your product video as creatively as possible. As an alternative, you can take a look at Kick Blue 22 video production company with their Instagram page and compare the conditions.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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