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The difference between how much TikTokers make per view in 2023 and 2024

The difference between how much TikTokers make per view in 2023 and 2024

Updated:  May 26, 2024
Created:  Apr 13, 2024
Time to read:  3 min

There is a significant difference in earnings between bloggers and influencers in different years. Over the past year, it's evident that the popularity of various platforms has increased significantly, leading to higher salaries. Advertisers recognize this trend and offer higher payments to showcase their products to millions of viewers. Just from these examples, it can be seen that bloggers are now earning at least 10-20 percent more than in the previous year, 2023.

Many people are unsure whether TikTok pays for views, as it's not explicitly stated anywhere. However, in reality, it's much simpler, each TikTok view generates revenue, and the more views a video receives, the more the platform pays the creator. By considering factors such as advertising, reach, viewing time, and more, we can estimate a creator's earnings. Nevertheless, it's important to consider many other factors that can also significantly impact individuals' income.

TikTok has released a variety of tools to help creators make money through its app.

Now, to earn money on TikTok, you don’t even need advertisers, as you can receive payment directly from the platform itself. This is made possible by the TikTok Creator Fund, which requires fulfilling simple conditions such as being over 18 years old, having more than 10 thousand subscribers, and meeting a few other criteria. If you meet these requirements, you can receive payment directly from TikTok.

Alternatively, if you're not satisfied with this monetization method, you can explore live-streaming as another option to earn income. The main question regarding earning money through live-streaming is the value of TikTok gifts and whether it's possible to make a profit from them. Fortunately, many gifts are quite valuable. To estimate potential earnings from streaming, you can refer to publicly available statistics from other creators to determine what works best for you.

Do you get paid on TikTok for views?

The difference between how much TikTokers make per view in 2023 and 2024 — Photo №1

If you regularly produce videos and are wondering if you can earn money from it, you should primarily focus on your views. Your potential earnings depend on the number of TikTok views and how much advertisers or the platform pay for them. On average, social networks pay between 0.02 to 0.04 cents per thousand views. With this information, you can estimate your potential earnings based on your progress.

If you're interested in other forms of income, such as advertising partnerships, the situation is different, as pricing varies among companies and is often not disclosed. However, if you have a high number of views and subscribers and maintain consistency, companies are likely to notice you eventually, leading to a stable income from your blogging activities.

It's paid by users directly via its Creativity Program, Pulse ads, and, previously, its Creator Fund.

The difference between how much TikTokers make per view in 2023 and 2024 — Photo №2

To earn money directly from the platform, you don’t need to work hard or do anything extraordinary. It's sufficient to understand the requirements for receiving payment and fulfill them. Once you've completed all the necessary steps, you can estimate your potential earnings based on your viewership and subscriber growth rates. If you demonstrate to advertisers and the platform that you are consistently growing and creating engaging content that attracts viewers, your earnings will increase. Primarily, earnings will come from advertisers, who often pay more, and secondarily, from the platform itself.

In addition to direct payments from the platform, video creators can also receive direct support from viewers through the “Support Creator” button. This feature allows viewers to purchase paid subscriptions or make direct donations to support their favorite creators. Many bloggers remind their audience about these features to encourage them to support their favorite video creators.

Here's a breakdown of how much creators are earning for views from its various programs.

The difference between how much TikTokers make per view in 2023 and 2024 — Photo №3

If we overlook the various factors influencing changes in earnings, the difference between earnings on platforms is generally small, but it does exist. Currently, the most profitable platform is Instagram due to its numerous advertising integrations and developmental opportunities. TikTok follows closely in second place, continuously introducing new payment methods for video creators, such as the Creator Fund. With its innovations, TikTok is rapidly catching up with other platforms and occasionally even surpasses them.

Meanwhile, Facebook remains a stable social network that enables the creation of advertising campaigns and facilitates exposure to a wide audience, resulting in increased reach and subscriptions. Consequently, the channel's profitability also grows, thanks to advertisers and other sources of income. However, it's important to remember that Facebook is closely linked with Instagram. If you plan to create a channel and produce videos on one of these platforms, transitioning to the other will be seamless. Convenient features, such as automatic cross-posting from Instagram to Facebook, significantly expand your reach. This allows you to reach not only Instagram users but also those who use Facebook, effectively doubling your audience.



IT entrepreneur and co-founder of VJump. His passion is travel photography, within which, he has already visited 75 countries. Photos taken during his travels are actively posted on his social networks. For example, his Instagram account has more than 1 million followers.
In addition, his documentary short film Terra del Fuego was awarded more than 30 international awards and certificates at film festivals worldwide.

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